Transforming daily actions with responsible hygiene solutions.

If there is a word that defines Founders Future, it is entrepreneur. And they embody this word perfectly, through three essential qualities:
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1. Unwavering trust in entrepreneurs: Founders Future is a fund that is always on the side of entrepreneurs. They know what it's like to be an entrepreneur, with all that it involves. In a board, their support is tangible, solid. We know that we can count on them every step of the way.
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2. A great experience in entrepreneurship: they have experienced entrepreneurship in all its dimensions: the successes, the failures, the cycles. Their experience allows them to support us in this roller coaster What is the life of an entrepreneur. With them, we move forward with support, with a clear and realistic vision.
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3. Concrete and practical advice: Founders Future is not a fund that Think with slides. It is a fund that delivers advice from entrepreneurs, recommendations practices and actionable. They make useful introductions, they are fully committed, and they “Get the shirt wet”. In short, Founders Future is a real fund of entrepreneurs.

Founders Future has been with us since 2021, and moments when they made a difference, we have experienced dozens and dozens of them. But if I had to remember only one, it would be end of 2022. At that moment, we are witnessing a sudden turnaround: the very positive cycle of startups with a lot of money on the financial markets dries up suddenly. The entire ecosystem, until now focused on growth, suddenly focuses on the profitability.
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Founders Future saw it coming before anyone else. Marc Ménasé sent a letter to all the companies in its portfolio to warn them that it was going to be necessary tighten the screw and anticipating this new cycle before being forced to take drastic measures. Marc has us driven to react quickly, so as not to find ourselves in trouble, but he also encouraged us to see the opportunity in this situation. He used a phrase from Ayrton Senna which impressed us a lot with Thomas: “You can't pass 15 cars on a sunny day, but you can in the rain.” This image has us galvanized in this difficult period for a lot of startups. We said to each other: it is our opportunity. The opportunity to be better than the other boxes and to take advantage of this moment to make real differences. In short, Founders Future was visionary, reactive and decisive to enable us to transform a challenge into an opportunity.

Si Founders Future had to be an animal, it would undoubtedly be a fox.
Why? Because the fox is an animal nimble and malignant, and I think that's a perfect description for Founders Future.
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Smart because he is an ally who knows how to navigate complex situations with intelligence and agility. But Above all it is a street smart partner, which is not lost in theory but which gives actionable advice and concrete, always one step ahead.
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In short, Founders Future, is like the fox: cunning, lively and always there to help us find the right path.

If there is a value of Founders Future that particularly resonates with us is The commitment.

FF is a fund committed in every sense of the word :

• Committed to its founders, always by our side, ready to support us in every key step.
• Committed to the success of the company, with a proactive approach where they Get the shirt wet to move us forward.
• Committed from an environmental point of view, which is essential for us, especially with their certification B Corp, a guarantee of their positive and responsible impact.

This total commitment makes Founders Future much more than an investment fund: it is a committed partner, with whom we share strong values to make refills the new standard in the hygiene industry.

The human relationship that we maintain with Founders Future, it is above all a relationship of associates. They are considered to be real partners on a daily basis.

They are people in whom we have a total trust, with whom we can share everything :

• Successes, obviously.
• But also the failures And the moments more complicated, the ones we talk about less easily.